Privacy Policy

Effective Date: 01/01/2026
Last Updated: 07/22/26

East Coast Mini Splits & Heat Pumps (“East Coast Mini Splits,” “we,” “us,” or “our”) operates the website at eastcoastminisplitsandheatpumps.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.

By using the Site or submitting information through it, you agree to the practices described below.

1. Who We Are

East Coast Mini Splits & Heat Pumps
271 Water Street
Pembroke, MA 02359
Phone: (781) 288-8808
Email: info@eastcoastminisplitsandheatpumps.com

2. Information You Give Us Directly

When you fill out a form on the Site, request a quote, schedule a no-cost home energy assessment, subscribe to updates, or contact us by phone, text, or email, we may collect:

Name
Email address
Phone number
Home or property address
Information about your home and existing heating and cooling equipment
Utility account or program eligibility information you choose to provide
Any other details you include in a message or form field

We only collect what you choose to submit. Some fields are required to process your request.

Financing and rebate applications. If you ask us to help you apply for a Mass Save^® rebate, incentive, or HEAT Loan, additional information may be collected by the program administrator or lender under their own terms and privacy policies. We do not collect or store Social Security numbers, financial account numbers, or credit information through this Site.

3. Information Collected Automatically

Like most websites, our Site collects certain technical information automatically when you visit:

IP address and general geographic location (city or region level)
Browser type and version, device type, and operating system
Pages viewed, time spent on pages, and links clicked
The website or ad that referred you to us
Date and time of your visit

This information is collected through cookies, pixels, and similar technologies described in Section 5.

4. WordPress Site Features

Our Site is built on WordPress. Depending on how you interact with it, the following may apply:

Comments. If comments are enabled and you leave one, we collect the data shown in the comment form along with your IP address and browser user agent string to help with spam detection. An anonymized string created from your email address (a hash) may be provided to the Gravatar service to determine whether you have a public profile picture.

Media. If you upload images to the Site, avoid uploading images with embedded location data (EXIF GPS), because visitors can download and extract that data.

Cookies from site functionality. If you leave a comment or log in, WordPress may set cookies to save your details or maintain your session. These typically expire within one day to one year depending on the cookie.

Embedded content from other websites. Pages on this Site may include embedded content such as videos or maps. Embedded content from other websites behaves exactly as if you had visited that website directly. Those sites may collect data about you, use cookies, and monitor your interaction with the embedded content.

5. Cookies, Analytics, and Advertising

Google Analytics. We use Google Analytics to understand how visitors find and use the Site. Google Analytics sets cookies and collects information such as pages visited, session duration, approximate location, and traffic source. This data is used in aggregate to improve our website and marketing. You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.

Advertising and remarketing. [IF APPLICABLE: We use Google Ads, including remarketing features, and may use advertising pixels from Meta (Facebook and Instagram) or other advertising platforms.] These technologies allow us to show ads to people who have previously visited the Site. We do not receive your name or contact information from these platforms as part of this process. You can manage ad personalization through Google My Ad Center and the Digital Advertising Alliance opt-out page.

Conversion tracking. We may use tracking technology to record when a form submission or phone call originates from an ad or search listing, so we can measure which marketing sources are effective.

Your cookie choices. Most browsers let you refuse or delete cookies through their settings. Blocking cookies may cause parts of the Site to work incorrectly.

Do Not Track and Global Privacy Control. Our Site does not currently respond to browser Do Not Track signals. [IF APPLICABLE: We do honor Global Privacy Control (GPC) signals where required by law.]

6. How We Use Your Information

We use the information we collect to:

Respond to your inquiry, quote request, or service request
Schedule and perform home energy assessments, installations, and service visits
Prepare estimates, proposals, contracts, and invoices
Assist you with Mass Save^® rebate, incentive, and financing paperwork at your request
Send appointment confirmations, service reminders, and follow-up communications
Send marketing emails or texts if you have opted in
Measure and improve our website, marketing, and customer service
Detect and prevent fraud, spam, and abuse
Comply with legal, tax, licensing, and contractual obligations

7. How We Share Your Information

We do not sell your personal information.

We share information only as needed with:

Service providers who work on our behalf, such as website hosting, form and CRM software, email and text messaging platforms, scheduling tools, analytics providers, payment processors, and marketing agencies. These providers are permitted to use your information only to perform services for us.
Utility program administrators, sponsors, and lenders connected to Mass Save^® or similar rebate, incentive, and financing programs, when you ask us to help you participate in one of those programs.
Manufacturers, distributors, and subcontractors when necessary to fulfill a warranty claim, order equipment, or complete work at your property.
Professional advisors such as accountants, insurers, and attorneys.
Government agencies or other parties when required by law, subpoena, or court order, or to protect our rights, property, or safety, or that of others.
A successor entity in connection with a merger, acquisition, financing, or sale of business assets.

8. Text Message Communications

If you provide your mobile number and consent to receive text messages, you may receive messages about scheduling, service updates, and, where you have opted in, promotional offers. Message and data rates may apply. Message frequency varies. Reply STOP to opt out or HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors that support the delivery of our text messaging services is permitted, but all other use case categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties.

9. Data Retention

We keep customer records, job files, warranty documentation, and rebate paperwork for as long as necessary to serve you and to satisfy legal, tax, warranty, and program requirements. Inquiry and lead records are retained for as long as they remain useful for our business, unless you ask us to delete them. Analytics data is retained according to the settings of the analytics platform.

10. Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect, including secure hosting, restricted access, and encrypted transmission of form data. No method of transmission or storage over the internet is completely secure, so we cannot guarantee absolute security.

11. Children’s Privacy

The Site is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us using the details in Section 15 and we will delete it.

12. Your Privacy Rights

Depending on where you live, you may have rights to request access to the personal information we hold about you, request correction of inaccurate information, request deletion, or opt out of certain marketing. To make a request, contact us using the details in Section 15. We may need to verify your identity before responding.

You can unsubscribe from marketing emails at any time using the unsubscribe link in any message, or by contacting us directly. Opting out of marketing does not stop transactional messages related to work we are performing for you.

13. Third Party Links

The Site may link to other websites, including Mass Save^®, utility providers, manufacturers, and review platforms. We are not responsible for the privacy practices or content of those sites. Review their privacy policies before providing information.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted, and the “Last Updated” date at the top will reflect the most recent revision. Continued use of the Site after changes are posted means you accept the updated policy.

15. Contact Us

Questions about this Privacy Policy or a request regarding your information: